Employer Branding: A Literature Survey

  • Shabanabi.P
  • Dr. Geeta Kesavaraj
Keywords: Employer, Branding, Employee, Retention, Attracting, Culture

Abstract

The working environment, now-a-days is becoming increasingly competitive. To reach that competition, Employer Branding is fast emerging as a long term human resource strategy to attract and retain talented work force. The purpose of this research paper is to make a conceptual Literature of review. Our most definitive finding concerns the impact of Employer Branding .Which can be firmly linked to Brand.

Downloads

Download data is not yet available.

References

Aaker, D.A. (1991). Managing brand equity. New York: Free Press.

Peters,T. (1999). The brand you 50: fifty ways to transform yourself from an Employee into a brand that shouts distinction. New York: Knoof Publishers.

Shabanabi.P & K.Inthiyaz. (2017). A study on employer branding in multinational companies at Hyderabad. International Journal of Engineing and Management Research, 7(6), 182-187.

Allen, D., Bryant, P., & Vardaman, J. (2010). Retaining talent: Replacing misconceptions with evidence-based strategies. Academy of Management Perspectives, 24(2), 48-64.

Alvesson, M. (2013). Understanding organizational culture. (2nd ed.). London: Sage.

Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4(3), 185-206.

Arachchige, B.J., & Robertson, A. (2013). Employer attractiveness: comparativ perceptions of undergraduate and postgraduate students. Sri Lankan Journal of Human Resource Management, 4(1), 33-48.

Armstrong, M. (2006). A handbook of human resource management practice. (10th ed.). London: Kogan Page Publishing.

Armstrong, M. (2007). Employee reward management and practice. London: KoganPage Limited.

Sutherland, M.M., Tprricelli, D.G., & Karg, R.F. (2002). Employer–of-choice branding for knowledge workers. South African Journal of Business Management, 33(4), 13-20.

Frook, J.E. (2001, April 13). Burnish your brand from the inside. Advertising Age, (B to B), 86, 1-2. Retrieved from: http://adage.com/article/btob/burnish-brandinside/251793/

Gilani, H. (2011). Exploring the determinants of retail employer branding. Journal of Marketing at Retail, 1(1), 30-42.

Gilani, H., & Jamshed, S. (2016). An exploratory study on the impact of recruitment process outsourcing on employer branding of an organization. Strategic Outsourcing, 9(3), 303-323.

Gilliver, S. (2009). Badenoch & clark guide. Employer Branding Essentials, 4(3), 35-50.

Robert, P.W. & Dowling, G.R.(2002). Corporate reputation and sustained superior financial performance. Strategic Management Journal, 23, 1077-1093.

Turban, D.B. & Cable, D.M. (2003). Firm reputation and applicant pool characteristics. Journal of Organsational Behaviour, 24, 733-751.

Kapferer, J.N. (1992). Strategic brand management. New York: Free Press – London: Kogan Page.

C.R. Kothari. (2009). Research methodology. (2nd ed.). New Delhi: New Age Publications.

http://universumglobal.com/2012/06/why-employer-branding-matters–updated /.

http://openmind.hpage.co.in/employer-branding-28857542.html.

http://blogs.msdn.com/b/heatherleigh/archive/2004/03/26/97033.aspx.

Published
2019-04-30
How to Cite
Shabanabi.P, & Dr. Geeta Kesavaraj. (2019). Employer Branding: A Literature Survey. International Journal of Engineering and Management Research, 9(2), 141-146. https://doi.org/10.31033/ijemr.9.2.18
Section
Articles