Employer Branding: A Literature Survey

  • Shabanabi.P
  • Dr. Geeta Kesavaraj
Keywords: Employer, Branding, Employee, Retention, Attracting, Culture


The working environment, now-a-days is becoming increasingly competitive. To reach that competition, Employer Branding is fast emerging as a long term human resource strategy to attract and retain talented work force. The purpose of this research paper is to make a conceptual Literature of review. Our most definitive finding concerns the impact of Employer Branding .Which can be firmly linked to Brand.


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How to Cite
Shabanabi.P, & Dr. Geeta Kesavaraj. (2019). Employer Branding: A Literature Survey. International Journal of Engineering and Management Research, 9(2), 141-146. https://doi.org/10.31033/ijemr.9.2.18