A Study on Investors Perception towards Mutual Fund Investments (With Special Reference to Alwar City)

  • Dr. Meenakshi Bindal
  • Dr. Bhuwan Gupta
  • Sweety Dubey
Keywords: Mutual Fund, Investors, Marketing


This examination on Investors acknowledgment towards and late improvement and headway of Mutual Fund premiums in Alwar city goes under the board an area of organization publicizing. In the wide thought of organization publicizing it exclusively centers around the exhibiting of cash related organization specifically basic resources. Well ordered Indian budgetary market is getting the chance to be engaged and the supply of various fiscal instruments ought to be in parity to the premium perspectives of the monetary authorities. The prime drive of any hypothesis is to get most extraordinary returned with a base danger and normal resources allow to the budgetary masters. The examination gives an information into the sorts of risks which exist in a mutual save plan. The data was assembled from shared save budgetary authorities similarly as non basic store examiners of this industry. The investigation bases on the association between theory decision and factors like liquidity, cash related care, and demography. It was found commonly safe resources and liquidity of store plot are having influence on the budgetary authority's acumen for placing assets into the mutual save. With the more broad thought of the distinctive components of organization publicizing, thing care, mark tendencies, and money related authority's satisfaction are the specific regions of the examination. The other displaying limits like thing progression publicize division, channels of exhibiting, thing life cycle, scale headway procedures and their impact of Marketing are completely disposed of from the audit of this examination. So likewise the availability of substitute aftereffect of normal hold units and their impact on this organization thing it also rejected in the examination. In reality, even in the normal store monetary authorities lead also the researcher concentrate only the urban theorists and their anxiety for this examination work. The rustic speculator's perspectives are totally barred from the investigation.


[1] D.Senthil & Dr. M. Syed Zefar. (2005). Mutual fund-Investors perceptions and realities. Organizational Management, XXI(2), 5-7.
[2] Sanjay. J. Bhayani & Vishal. G. Patidar. (2006). An empirical analysis of performance evaluation of mutual fund schemes in India. The ICFAI Reader, 15-20.
[3] Madhumita Chakra Borty, P K Jain, & Vinay Kallianpur. (2007). Mutual fund performance: An evaluation of select growth fund in India. South Asian Journal of Management, 15(4), 79-86.
[4] Agarwal, G.D. (1992). Mutual funds and investors interest. Chartered Secretary, 22(1), 23-24
[5] Ajay Srinivasan. (1999). Mutual funds: The new era. Charted Secretary, A 262.
[6] Anjan Chakrabarti & Harsh Rungta. (2000). Mutual funds industry in India: An indepth look into the problems of credibility, risk and brand. The ICFAI Journal of Applied Finance, 2, 27-45.
[7] Atmaramani. (1995). SEBI regulations- A case for level playing field. Analyst, 60-63.
[8] Atmaramani. (1996). Restoring investor confidence. The Hindu Survey of Indian Industry, 435-437.
[9] De Bondt, W.F.M. & Thaler, R. (1985). Does the stock market over react?. Journal of Finance, 40, 793-805.
[10] Ellen Schultz. (1992). CD’s pegged to college costs look good to parents, but do the make the grade?”. The Wall Street Journal, 29, p.c.1.
[11] Festinger, L. (1957). A theory of cognitive dissonance. Stanford: Stanford University Press.
[12] Goetzman, W.N. (1997). Cognitive dissonance and mutual fund investors. Available at: https://pdfs.semanticscholar.org/f022/58c85fa3a1d612543e350568c50e749ebbca.pdf.
[13] Gupta, L.C. (1994). Mutual funds and asset preference. Delhi: Society for Capital Market Research and Development.
[14] Ippolito, R. (1992). Consumer reaction to measures of poor quality: Evidence from mutual funds. Journal of Law and Economics, 35, 45-70.
[15] Krishnan, M.A. (1999). Moving into growth mode. The Hindu Survey of Indian Industry, 112-114.
[16] Kulshreshta, C.M. (1994). Mastering mutual funds. New Delhi: Vision Books.
[17] Madhusudan V. Jambodekar. (1996). Marketing strategies of mutual funds current practices and future directions. Working Paper, UTI-IIMB Center for Capital Markets Education and Research, Bangalore.
[18] Rajan, R. (1997). Investment size based segmentation of individual investors. Management Researcher, 3(3 & 4), 21-28.
[19] Raja Rajan. (1998). Stages in life cycle and investment pattern. The Indian Journal of Commerce, 51(2&3), 27-36.
[20] Sadhak, H. (1991 April). The alternate saving media. The Economic Times. Available at: https://economictimes.indiatimes.com/.
[21] Samir K. Barua et al. (1991). Master shares: A bonanza for large investors. Vikalpa, 16(1), 29-34.
[22] Shankar, V. (1996 July). Retailing mutual funds: A consumer product model. The Hindu. Available at: https://www.thehindu.com/.
How to Cite
Dr. Meenakshi Bindal, Dr. Bhuwan Gupta, & Sweety Dubey. (2019). A Study on Investors Perception towards Mutual Fund Investments (With Special Reference to Alwar City). International Journal of Engineering and Management Research, 9(1), 204-209. Retrieved from http://www.ijemr.net/ojs/index.php/ojs/article/view/164