Crowd Funding - A New Horizon
In present competitive world it is very difficult to give direction to your dream, thinking and ideas. The biggest hurdle is converting the idea in to reality is generating funds. Traditionally, entrepreneurs have relied on family, friends and associates for seed capital to launch their ventures. Presently banks, venture capital firms, other financial institutions and intermediaries really option for finance.
Financial intermediaries play vital roles in mobilizing of funds and make important contributions for the economy. But still funding is needed to bear direct and indirect expenses, huge transaction costs etc.
To bridge this recurring demand of funds, nowadays technologies have given entrepreneurs a plethora of new ways to make the dream in to reality. Crowd funding is one of the option amongst them. It is the process of raising money to project or business venture through many donors using an online platform.
 Mollick, Ethan. (2014). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing, 29(1), 1-16.
 Ordanini, Andrea, et. al. (2011). Crowdfunding: Transforming customers into investors through innovative service platforms. Available at: