An Evaluation of the Effect of Consumer Characteristics on Retail Format Patronage Decisions
Consumer is prime factor in retailing. A customer can adapt various buying roles like initiator, influencer, decider, buyer, preparer, maintainer and disposer in purchasing and using the products. Buying behavior helps marketers learn the intensity and degree of involvement of customers in purchasing the products. Studies that link customer service to factors such as demographic, psychographic characteristics and store format choice are rather limited and under studied despite the fact of the discovery that individual characteristics of consumers influence their shopping behavior. Despite its importance and its contribution toward better understanding of consumer purchasing behavior, there is still lack of research in this area especially in the retail sector. In validating the measurements and investigating 650 questionnaires were filled by shoppers. The research concluded with a discussion on management implications as well as recommendations that suppliers should supply the good in shopping malls through considering their demographic and psychographic responses.
 Berman, Barry & Evans, R. Joel. (2002). Retail management strategic approach. New Delhi: Pearson Education Asia. pp-125.
 Capenter, J. & Moore, M. (2006). Consumer demographics, store attributes, and retail format choice in the US grocery market. International Journal of Retail and Distribution Management, 34(6), 434-452.
 Jayavijayan, D. & Chitra. (2008). Factors influencing store choice. New Delhi: Excel Books. pp. 407-413.
 Loudon David L. & Bitta Della, A.J. (1993). Consumer behavior. (4th ed.). Singapore: McGraw-Hill Education (ISE Editions).
 Prasad, C.J. & Aryasri, A.R. (2011). Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India. International Journal of Retail and Distribution Management, 39(1), 68-86.
 Mortime, G. & Clarke, P. (2014). Gender differences and store characteristics: A study of Australian supermarket consumers. Retrieved from http://anzmac2010.org/proceedings/pdf/anzmac10Final00401.pdf.(2010). [Accessed on 24May 2014].
 Massara F., Liu S.S., & Melara R.D. (2010). Adapting to a retail environment: Modeling Consumer–Environment interactions original research article. Journal of Business Research, Elsevier, 63(7), 673-681.
 Kamath, B. G. (2009). Consumers preference of retail store attributes: A case study of mangalore. Pacific Business Review. Retrieved from:
http://pbr.co.in/show_edition.php? id= Octper cent20-percent20Decpercent202009 [Accessed on 25 May 2015].
 Bhardwaj, R. (2009). Impact of retail attribute perceptions on consumer satisfaction and sales performance. Retrieved from:
http://www.docstoc.com/docs/27329330/?Impact-of-Retail-Attribute-Perceptions-on-Consumer-Satisfaction-and-Sales-Performance?/[Accessed on 2 June 2015].
 Kotler, P. & Armstrong, G. (2008). Principles of marketing. (12th ed.). New Jersey: Pearson Education Inc., Upper Saddle River.
 Jones M.A., Reynolds K.E., & Arnold M. (2006). Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes. Journal of Business Research, Elsevier, 59(9), 974-981.