The Impact of Co-Creation with Customers on Service Innovation in the Moroccan Context

Authors

  • Yousfi Aouad Professor in Marketing at Hassan II University, Faculty of Legal, Economic and Social Sciences Ain Sebaa, Casablanca, MOROCCO
  • Sahar Aboueljaouad Phd Student in Management Science, Hassan II University, Faculty of Legal, Economic and Social Sciences Ain Sebaa, Casablanca, MOROCCO

DOI:

https://doi.org/10.31033/ijemr.9.2.6

Keywords:

Innovation, Services, Co-Creation, Customers

Abstract

In recent years, innovation has become the foolproof weapon of companies to hold competitive advantages. However, innovation in services remains misunderstood, due in particular to the intangible aspect of services. The aim of this research is to shed more light on the elements of service innovation, through an analysis by the concept of “co-creation” with clients, and the impact of the latter on service innovation in the Moroccan context.

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Published

2019-04-30

How to Cite

Yousfi Aouad, & Sahar Aboueljaouad. (2019). The Impact of Co-Creation with Customers on Service Innovation in the Moroccan Context. International Journal of Engineering and Management Research, 9(2), 39–49. https://doi.org/10.31033/ijemr.9.2.6

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Articles