Employer Branding: A Literature Survey

Authors

  • Shabanabi.P Research Scholar, School of Management, Veltech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology, INDIA
  • Dr. Geeta Kesavaraj Associate Professor, School of Management, Veltech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology, INDIA

Keywords:

Employer, Branding, Employee, Retention, Attracting, Culture

Abstract

The working environment, now-a-days is becoming increasingly competitive. To reach that competition, Employer Branding is fast emerging as a long term human resource strategy to attract and retain talented work force. The purpose of this research paper is to make a conceptual Literature of review. Our most definitive finding concerns the impact of Employer Branding .Which can be firmly linked to Brand.

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Published

2019-04-30

How to Cite

Shabanabi.P, & Dr. Geeta Kesavaraj. (2019). Employer Branding: A Literature Survey. International Journal of Engineering and Management Research, 9(2), 141–146. Retrieved from https://www.ijemr.net/ojs/index.php/ijemr/article/view/452

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Articles