A Study on Investors Perception towards Mutual Fund Investments (With Special Reference to Alwar City)

  • Dr. Meenakshi Bindal
  • Dr. Bhuwan Gupta
  • Sweety Dubey
Keywords: Mutual Fund, Investors, Marketing


This examination on Investors acknowledgment towards and late improvement and headway of Mutual Fund premiums in Alwar city goes under the board an area of organization publicizing. In the wide thought of organization publicizing it exclusively centers around the exhibiting of cash related organization specifically basic resources. Well ordered Indian budgetary market is getting the chance to be engaged and the supply of various fiscal instruments ought to be in parity to the premium perspectives of the monetary authorities. The prime drive of any hypothesis is to get most extraordinary returned with a base danger and normal resources allow to the budgetary masters. The examination gives an information into the sorts of risks which exist in a mutual save plan. The data was assembled from shared save budgetary authorities similarly as non basic store examiners of this industry. The investigation bases on the association between theory decision and factors like liquidity, cash related care, and demography. It was found commonly safe resources and liquidity of store plot are having influence on the budgetary authority's acumen for placing assets into the mutual save. With the more broad thought of the distinctive components of organization publicizing, thing care, mark tendencies, and money related authority's satisfaction are the specific regions of the examination. The other displaying limits like thing progression publicize division, channels of exhibiting, thing life cycle, scale headway procedures and their impact of Marketing are completely disposed of from the audit of this examination. So likewise the availability of substitute aftereffect of normal hold units and their impact on this organization thing it also rejected in the examination. In reality, even in the normal store monetary authorities lead also the researcher concentrate only the urban theorists and their anxiety for this examination work. The rustic speculator's perspectives are totally barred from the investigation.


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How to Cite
Dr. Meenakshi Bindal, Dr. Bhuwan Gupta, & Sweety Dubey. (2019). A Study on Investors Perception towards Mutual Fund Investments (With Special Reference to Alwar City). International Journal of Engineering and Management Research, 9(1), 204-209. https://doi.org/10.31033/ijemr.9.1.07

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