A Review of Factors Affecting Consumer Behavior towards Online Shopping

  • Harmanjot Kaur
  • Roopjot Kochar
Keywords: Online Shopping, Consumer Behavior, Physical Market, Internet

Abstract

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Online shopping provides a good example of business revolution. E-commerce has made life Simple and innovative of individual and groups. Consumer behavior on online shopping is different from physical market where he/she has access to see the products online shopping sites are fast replacing traditional or physical shops. Over, the years the trust of the customers for online shopping sites has increased considerably. The increase in the number of these sites on one hand has led to a fierce competition which means better and cheaper products for customers. However, at the same time customers have their privacy concerns when it comes to shopping online. Internet is changing the way consumers shop and buy goods and services and has rapidly evolved into a global phenomenon. The technology oriented factors like guaranteed quality, cash on delivery discounts and promotions are the major specific factors influencing customer’s attitudes toward online shopping. This research paper attempts to analyze the consumer behavior towards online shopping and the various factors influencing trend of online shopping.

Downloads

Download data is not yet available.

References

Wani TA & Ali SW. (2016). Determinants of online purchase intentions: A Study of Indian Buyers. Amity Journal of Management Research, 1(1), 94-109.

Sultan F & Henrichs RB. (2000). Consumer preferences for Internet services over timeI initial explorations. The Journal of Consumer Marketing, 17(5), 386-403.

Subadras, Murugesan K M, & Ganapathi R. (2010). Consumer Perceptions & behavior: A study with special reference to car owners in Namakkal District. Asia Pacific Journal of Research in Business Management, 1(3), 37-57.

Bhattacharya S & Mitra S. (2012). Consumer behavior & impact of brand- A study on South Zone of Kolkata City. Voice of Research, 1(2), 1-4.

Srinivasan R, Srivastava RK, & Bhanot S. (2014). Impact of age and lifestyle on purchase behavior of luxury brands. Journal of Research in business one management, 2(9), 19-32.

Bhatt A. (2014). Consumer’s attitude towards online shopping in selected region of Gujarat. Journal of Marketing Management, 02(02), 29-56.

Singh P. (2014). Consumers buying behavior towards online shopping: A case study of Flipkart.com user’s in Lucknow city. ABHINAV - National Journal of Research in Commerce and Management, 3, 27-34.

Upasana K, Kumar N, & Gupta A. (2015). A study of online purchase behavior of Consumers in India. ICTACT Journal of Management Studies, 01(03), 136-142.

Kinker M & Shukla NK. (2016). An analysis of consumer behaviors towards online shopping of electronic goods with special reference to Bhopal and Jabalpur city. International Journal of Innovation and Applied Studies, 14(1), 218-235.

Ganguli S. (2008). Changing face of relationship marketing: Evolution of CRM to EMM. Effective Executive, 54.

Aggarwal S. (2013). A study of factors affecting online shopping behavior of consumers in mumbai region. Tactful Management Research Journal, 98-104.

Schiffman LG, Sherman E, & Long MM. (2009). Toward a better understanding of the interplay of personal values and the Internet. Psychology & Marketing, 20(2), 169-186.

Blackwell RD, Miniard PW, & Engel JF. (2006). Consumer behavior. (10th Edition). Boston: Thomson South-Western.

Jindoliya D & Gopal R. (2016). Consumer buying behavior towards online shopping: a literature review. International Journal of Information Research and Review, 3(12), 3385-3387.

Mesay S. (2013). Factors affecting consumer buying behavior of mobile phone devices. Mediterranean Journal of Social Sciences, 4(12), 103-112.

Published
2018-08-31
How to Cite
Harmanjot Kaur, & Roopjot Kochar. (2018). A Review of Factors Affecting Consumer Behavior towards Online Shopping. International Journal of Engineering and Management Research, 8(4), 54-58. https://doi.org/10.31033/ijemr.8.4.6