A Study on Factors Influencing Customers to Prefer the Policies of Life Insurance of India in Palakkad District

  • Praseeja P
  • Dr. N.Shanmughavadivu
Keywords: Policyholders, LIC, Financial Benefits, Insurance Companies, Palakkad District


The policyholders once when they become a part of the LIC feel free about the safety of their wards since it takes care of fixed financial benefits based on the premium and the type of the policy the opted for . The families of the non-policyholders meet out uncertainty in many cases . So, there is an attraction towards life insurance and concern and awareness about the industry is also improving. People who care much about them and their families  hold life insurance . The tastes and preferences of policyholders not the same . The LIC of India has been introducing variety of policies based on  the preferences of the policyholders. It is observed that many policyholders have taken more than one policy based on their job nature and family members interest. It is a clear indication that they are very much interested in utilizing maximum benefits from Insurance companies. Some people give due importance to money value and high returns on their investments. But greater risks are inherent advantages expected from LIC products. The present study emphasis the factors influencing customers  to prefer the policies of life insurance of India in Palakkad District.


Download data is not yet available.


Push Deep Dagar & Sunil Phougat. (2011). Impact of privatization of life insurance sector on consumer, Southern Economist, 45(23), 38-42.

Shukla, S. & Tripathi, S. (2015), Prevalence of misconception in research methodology: A survey of management research scholar. Review of Professional Management, 13(2), 24-35.

Sekhar Chandra Sahoo. (2004). Concept selling in life insurance. The Journal of Insurance Institute of India, 30, July-December, 124.

Ms. Babita Yadav. (2011). Customer satisfaction on life insurance services: An empirical study on LIC. International Journal of Marketing and Management Research, 2(2), 150-165.

Ramalakshmi.C & Ramalingam, L.P. (2014). A study on awareness about Micro insurance with special reference to LIC of India. International Journal of Advance Research in Computer science and Management studies, 2(9), 240-248.

Economic Survey of India. (2018). Government of India, Economic Division, New Delhi.

Philip Kotler. (2006). Marketing management. (12th Edition), 164.

Bhattacharjee M. & Dey N.B. (2012). Customer satisfaction in life insurance: An empirical study on life insurance customers in three districts of barak valley, Assam. Indian Journal of Research, 1(12), 134-137.

Khan S. (2013). Attaining customer satisfaction! The role of customer value and relation base marketing a study of policy holders of peshawar Pakistan. International Journal of Managing Value and Supply Chains, 4(1), 11-24.

How to Cite
Praseeja P, & Dr. N.Shanmughavadivu. (2018). A Study on Factors Influencing Customers to Prefer the Policies of Life Insurance of India in Palakkad District. International Journal of Engineering and Management Research, 8(4), 181-185. https://doi.org/10.31033/ijemr.8.4.23