Customer Motivation and Loyalty towards Shopping Malls in Chennai City
Consumer movement is a universal phenomenon. The goods or services available may be in abundance or in short supply, but the position of the consumer is weak, in relation to the seller. Sellers want customers, as buyers and not as complainants. The frustration and bitterness on the part of consumers, who have been promised much is indeed great, but they realise less. It can be due to the existence of sellers’ market, where consumers are voiceless. There are many practices whereby consumers are not only being denied their basic rights but are being deceived too. A consumer is an individual who consumes goods, manufactured by firms or created by nature (air, water etc.) and services offered by government hospital, educational institutions etc.
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