Trailblazer of Social Media in Advertising World
Abstract
Social media is all about handling with the shared information to carry out social interaction. In other words, it has been a drift from a one-to many-to-many model. The components which are used in the web based platforms can be passed down to instruct, trained and involved with the customers. Social media advertising is a very useful tool of communication. Advertisement is a medium considered to be very important in delivering the message to its target audience as a fastest medium in creating awareness about products among consumers. This paper will focus on the approaches of social media to manage advertisements. This paper will also discuss various factors to buy online through social media advertising. This study will discuss various success stories and also quote instances of failure of social media advertising. The present study is exploratory in nature and uses secondary sources of data collection.
Downloads
References
Albillar, R. (2017). https://www.eminentseo.com/blog. Retrieved 01 2018, from https://www.eminentseo.com: https://www.eminentseo.com/blog/ballers-guide-managing-social-media-trolls/
Amazon.com. (n.d.). Retrieved 01 2018, from https://pbs.twimg.com/media/DTpN3ELW4AAk2Kl.jpg
Bender, A. (2013). Retrieved 12 2017, from https://www.forbes.com: https://www.forbes.com/sites/andrewbender/2013/12/12/the-real-christmas-miracle-of-westjets-viral-video-millions-in-free-advertising/#1a0afe8a22be
Cinar, D. (2014). Retrieved 12 2017, from https://www.researchgate.net/publication/304181571_THE_IMPACT_OF_DIGITAL_ADVERTISING_ON_CONSUMER_PURCHASE_DECISIONS
Hall, B. (2018). Retrieved 02 2018, from www.lifewire.com: https://www.lifewire.com/facebook-messenger-kids-4156463
Hashimoto, S. (2017). Retrieved 02 2018, from https://blog.insightsatlas.com: https://blog.insightsatlas.com/the-future-of-social-media-advertising
Hoelzel, M. (2014). Retrieved 02 2018, from https://www.businessinsider.in: https://www.businessinsider.in/THE-FUTURE-OF-SOCIAL-MEDIA-ADVERTISING-Programmatic-Mobile-And-Improved-Analytics-Fuel-Aggressive-Spending/articleshow/43830242.cms
Kim, L. (2017). Retrieved 02 2018, from www.wordstream.com: https://www.wordstream.com/blog/ws/2016/06/30/social-media-advertising-tips
Laghate, G. (2017). https://economictimes.indiatimes.com/industry/media/entertainment/media. Retrieved 12 2017, from https://economictimes.indiatimes.com: https://economictimes.indiatimes.com/industry/media/entertainment/media/newspapers-will-have-major-share-of-ad-pie-for-three-years/articleshow/61908005.cms
Morley, M. (n.d.). Retrieved 01 2018, from http://smallbusiness.chron.com: http://smallbusiness.chron.com/positive-negative-impact-digital-media-business-20910.html
Ober, E. (2017). Retrieved 01 2018, from https://blog.sprinklr.com/three-es-for-the-future-of-social-media-advertising/
Online, D. (2017, 08 28). Retrieved 01 2018, from http://www.dqindia.com/paytm-renames-postcard-to-lifafa/
Srinivasan, S. (2017). https://economictimes.indiatimes.com/small-biz/money/local-recommendations-platform-little-black-book-raises-rs-6-5-crore. Retrieved 01 2018, from https://economictimes.indiatimes.com: https://economictimes.indiatimes.com/small-biz/money/local-recommendations-platform-little-black-book-raises-rs-6-5-crore/articleshow/60948952.cms
Tewari, S. (2017). http://www.livemint.com/Companies. Retrieved 01 2018, from http://www.livemint.com: http://www.livemint.com/Companies/XAxtuEmeC9vPbfXV2oRYEJ/Zomato-to-withdraw-offensive-outdoor-ad-after-social-media.html
Thakran, S. (2017). https://gadgets.ndtv.com. Retrieved 01 2018, from https://gadgets.ndtv.com: https://gadgets.ndtv.com/apps/news/paytm-postcard-service-rebranded-lifafa-1743038
Westjet. (2013). https://youtu.be/zIEIvi2MuEk. Retrieved 12 2017, from www.youtube.com: https://youtu.be/zIEIvi2MuEk
York, A. (2017). Retrieved 12 2017, from ttps://sproutsocial.com: https://sproutsocial.com/insights/social-media-advertising/
Zomato. (2017). Retrieved 12 2017, from https://i2.wp.com/media.hungryforever.com/wp-content/uploads/2017/12/02113931/zomato.jpg?w=1269&strip=all&quality=80.
Copyright (c) 2018 International Journal of Engineering and Management Research

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.