Scarcity, Rural Consumers and COVID-19: Challenges and Opportunities
While the entire world is under constant observation and lock down caused by the Coronavirus COVID-19, the most suffered are being neglected. As the press says “The rich brought this virus in to the country and the one paying for it are the poor and marginalized population”. The virus has not only challenged the entire health and immune system, it has also taken a toll on the already damaged economy of our country. Every sector has been through loss, be it is production, transportation or supply chain. The major trouble is the larger the population density is, the bigger the threat it is going to be. As the same has been observed in Italy, India also is dreading for that nightmare to turn into reality. But the recipient of all these hassle and negligence comes down to the bottom of the pyramid. The nation and the GoI sure are trying to support every individual. Yet the question lies: Is this sufficient?
The crumbling of India's economy. (2020, March 24). Retrieved April 6, 2020, from: https://www.hindustantimes.com/analysis/the-crumbling-of-india-s-economy/story-Ik5EmnaZ9L7aKpmb0pYoLL.html.
Traders concerned over advance payments made to farmers. (2020, April 02). Retrieved April 6, 2020, from: https://economictimes.indiatimes.com/news/economy/agriculture/traders-concerned-over-advance-payments-made-to-farmers/articleshow/74947878.cms?utm_source=whatsapp_pwa&utm_medium=social&utm_campaign=socialsharebuttons&from=mdr.
Coronavirus cases have dropped sharply in South Korea. What’s the secret to its success?. (2020, March 17). Retrieved April 6, 2020, from: https://www.sciencemag.org/news/2020/03/coronavirus-cases-have-dropped-sharply-south-korea-whats-secret-its-success.
Farmers left stranded with fruit and veggies lying in the fields. (2020, March 27). Retrieved April 6, 2020, from: https://economictimes.indiatimes.com/news/economy/agriculture/farmers-left-stranded-with-fruit-and-veggies-lying-in-the-fields/articleshow/74836863.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst.
Rural population in India defenceless against coronavirus threat. (2020, March 06). Retrieved April 6, 2020, from: https://www.indiatoday.in/amp/diu/story/rural-population-in-india-defenceless-against-coronavirus-threat-1653210-2020-03-06#aoh=15860972482521&referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s.
View: The finance minister’s Covid-19 relief package is helpful, but there are gaping holes in it. (2020, March 18). Retrieved April 6, 2020, from: https://economictimes.indiatimes.com/news/economy/policy/view-the-finance-ministers-covid-19-relief-package-is-helpful-but-there-are-gaping-holes-in-it/articleshow/74853103.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst.
Real social distancing: Special planes for India’s rich, police lathis for working-class poor. (2020, March 27). Retrieved April 6, 2020, from: https://theprint.in/opinion/real-social-distancing-special-planes-india-rich-police-lathis-working-class-poor/389659/.
The lockdown is having a very severe impact on farmers. We have access to social media. We can draw attention to this. (2020, March 28). Retrieved April 6, 2020, from: https://www.instagram.com/tv/B-RBM1xF12e/?igshid=hhjbyrl2kpqt.
State’s measures to fight coronavirus are stripping the poor of dignity and hope. (2020, March 27). Retrieved April 6, 2020, from: https://indianexpress.com/article/opinion/columns/coronavirus-covid-19-lockdown-poor-6333452/.
Covid-19: Indian farmers, consumers suffer as lockdown disrupts supply chain. (2020, March 27). Retrieved April 6, 2020, from: https://www.indiatoday.in/coronavirus-outbreak/story/coronavirus-indian-farmers-consumers-suffer-lockdown-disrupts-supply-chain-1660442-2020-03-27.
The implications of COVID-19 for rural India. (2020, March 25). Retrieved April 6, 2020, from: https://idronline.org/the-implications-of-covid-19-for-rural-india/.
Copyright (c) 2020 International Journal of Engineering and Management Research
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.