Technological Advancements in E-Commerce and Customer Relationship Management
In the recent past, for any business to be successful it is essential to acquire, serve and retain customers. The number of users of commercial purposes has led to increased demand for E-Commerce in the global market. There has been a remarkable progress in E-Commerce due to globalization and technological advancements which led to sustainable quantum of business at affordable price. Technologies used in E-Commerce includes: Augmented Reality: The Future of E-Commerce Stores, Artificial Intelligence: Improving E-Commerce services and Optimizing Customer Experience, Voice Search, Chatbot, Blockchain Technology: A Faster, Safer and More Transparent used as E-Commerce Payment System, Security and Supply chain management. This paper focuses on the evolution of E-Commerce, development of CRM initiatives, leading E-Commerce companies, technological advancement in E-Commerce: E-Commerce platforms and service providers; software and tools used in E-Commerce and recent trends in E-Commerce and CRM in streamlining the CRM process thereby minimizing the cost of CRM.
News-Bytes. (2020 Oct 16). Hewlett-packard buys bluestone in e-business bid.
VAR Business. (2001 June). Evolution of e-commerce. Available at: www.special.northernlight.com.
Brock, James R. (2001). WebSphere keeps the world of e-commerce turning. InfoWorld.
Bull, Katherine & Mark Hoffman. (2000 Jul). Changing the face of the digital exchange industry—Commerce one CEO believes digital exchange growth depends on supplying both software and services. InfoWorld.
Buttle, Francis. (2004). Customer relationship management: Concepts and tools. Amsterdam: Elsevier Butterworth-Heinemann.
Conner, Deni. (2001 Apr). Hewlett-packard unveils bevy of internet appliances. Network World.
Corcoran, Elizabeth. (2001 Jan). Oracle: Walking the talk. Forbes.
Cox, John. (2000 Jul). Oracle eats its own e-business dog food. Network World.
Davenport, T. H. & Harris, J. G. (2007). Competing on analytics: The new science of winning. Harvard Business Press.
Fontana, John. (2000 Dec). Microsoft relies on biztalk server 2000. Network World.
Frook, John Evan. (1999). Big blue boosts ad spending 21 percent to spread e-business message to the web-challenged. Business Marketing.
Gladwin, Lee C. (2001 Apr). Borders turns to amazon for outsourcing. ComputerWorld.
Greenmeier, Larry. (2000 Nov). How HP carves out the magic—Hewlett-packard wants to expand its service offerings into the product-agnostic world of e-business. InformationWeek.
Jastrow, David. (1999 June). Internet resellers alter web strategies. Computer Reseller News.
Meister, Frank, Patel, Jeetu, & Fenner, Joe. (2000 Oct). E-commerce platforms mature. InformationWeek. Available at: ww.informationweek.com.
Moschella, David. (1997 Oct). IBM: Your one-stop e-commerce shop?. Computerworld.
Unhelkar, Bhuvan. (2006). Handbook of research in mobile business: Technical, methodological and social perspectives. Hershey PA: Idea Group Reference.
PC World. (2001). Firstsource connect customized portals for the web marketplace.
Copyright (c) 2020 International Journal of Engineering and Management Research
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.