Aspects and Influence of Social Media Marketing in Today’s World: A Review of Scholarly Articles
Social media has carried out a lot of value additions for different stakeholders in today’s world. However, comprehensive literature reviews on different aspects of social media marketing are quite a few. Also, researchers working in this burgeoning area are eager to know the opinion of past researchers. For this article, a systematic literature review of scholarly articles, related to social media marketing, had been done to collect, examine and analyze previous studies related to social media marketing. Overall, the paper has tried to present a holistic viewpoint of experts on social media marketing.
Abbott, A. (2014). Incorporating new areas of business into business language studies: Social media marketing. Global Business Languages, 19(1), 6.
Achen, R.M. (2017). Measuring social media marketing: moving towards a relationship-marketing approach. Managing Sport and Leisure, 22(1), 33-53.
Alves, H., Fernandes, C., & Raposo, M. (2016). Social media marketing: A literature review and implications. Psychology & Marketing, 33(12), 1029-1038.
Arora, A.S. & Sanni, S.A. (2019). Ten years of ‘social media marketing’ research. Journal of Promotion Management, 25(4), 476-499.
Arrigo, E. (2018). Social media marketing in luxury brands: A systematic literature review and implications for management research. Management Research Review, 41(6), 657-679.
Arrigo, E. (2014). Social media opportunities for market-driven firms. In: Integrating Social Media Into Business Practice, Applications, Management, and Models, pp. 180-199.
Antonacci, G., FronzettiColladon, A., Stefanini, A., & Gloor, P. (2017). It is rotating leaders who build the swarm: social network determinants of growth for healthcare virtual communities of practice. Journal of Knowledge Management, 21(5), 1218-1239.
Arli, D. & Dietrich, T. (2017). Can social media campaigns backfire? Exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification. Journal of Promotion Management, 23(6), 834-850.
Arli, D. (2017). Does social media matter? Investigating the effect of social media features on consumer attitudes. Journal of Promotion Management, 23(4), 521–539.
Arrigo, E. (2016). The influence of social media management on firms' competitiveness. In: Encyclopedia of E-Commerce Development, Implementation, and Management, pp. 2051-2061.
Berthon, P.R., Pitt, L.F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271.
Bharati, P., Zhang, W., & Chaudhury, A. (2015). Better knowledge with social media? Exploring the roles of social capital and organizational knowledge management. Journal of Knowledge Management, 19(3), 456-475.
Bhor, H.N., Koul, T., Malviya, R., & Mundra, K. (2018). January. Digital media marketing using trend analysis on social media. In: 2nd International Conference on Inventive Systems and Control (ICISC), pp. 1398-1400.
Bogers, T. & Van Den Bosch, A. (2011). Fusing recommendations for social bookmarking web sites. International Journal of Electronic Commerce, 15(3), 31-72.
Breugelmans, E., Bijmolt, T.H., Zhang, J., Basso, L.J., Dorotic, M., Kopalle, P., Minnema, A., Mijnlieff, W.J., & Wünderlich, N.V. (2015). Advancing research on loyalty programs: a future research agenda. Marketing Letters, 26(2), 127-139.
Brondoni, S. (2006). Corporate communication and global markets. Symphonya, Emerging Issues in Management, (2), 9-37.
Carayannis, E.G., Grigoroudis, E., Del Giudice, M., Della Peruta, M.R., & Sindakis, S., (2017).An exploration of contemporary organizational artifacts and routines in a sustainable excellence context. Journal of Knowledge Management, 21(1), 35-56.
Carayannis, E.G. (2010). Innovation, technology, and knowledge management, New York: Springer.
Casaló, L.V., Flavián, C., & Guinalíu, M. (2010). Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities. International Journal of Information Management, 30(4), 357-367.
Chang, Y.T., Yu, H., & Lu, H.P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(4), 777-782.
Chua, A.Y. & Banerjee, S. (2013). Customer knowledge management via social media: the case of Starbucks. Journal of Knowledge Management, 17(2), 237-249.
Constantinides, E. & Fountain, S.J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9(3), 231-244.
Coursaris, C.K. & Van Osch, W. (2016). Disentangling the drivers of brand benefits: evidence from social media marketing of two cosmetics companies. In: International Conference on Telecommunications and Multimedia (TEMU), pp. 1-6.
Coulter, K.S., Bruhn, M., Schoenmueller, V., & Schäfer, D.B. (2012). Are social media replacing traditional media in terms of brand equity creation?. Management Research Review.
Coulter, K.S. (2012). Special issue on “Marketing and social media”. Management Research Review, 35(9).
Delort, J.Y., Arunasalam, B., & Paris, C. (2011). Automatic moderation of online discussion sites. International Journal of Electronic Commerce, 15(3), 9-30.
Del Giudice, M., Della Peruta, M.R. & Carayannis, E.G. (2013). Social media and emerging economies: Technological, cultural and economic implications. Springer Science & Business Media.
Duffett, R.G. (2017). Influence of social media marketing communications on young consumers’ attitudes. Young Consumers, 18(1), 19-39.
Felix, R., Rauschnabel, P.A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126.
Gautam, V. & Sharma, V. (2017).The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands. Journal of Promotion Management, 23(6), 872-888.
Goh, K.Y., Heng, C.S., & Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content. Information Systems Research, 24(1), 88-107.
Gummerus, J., Liljander, V., Weman, E., & Pihlström, M. (2012). Customer engagement in a Facebook brand community. Management Research Review, 35(9), 857-877.
Helme-Guizon, A., Caldara, C., & Raïes, K. (2013). BFF: Best Facebook Forever? The impact of social media attachment on the attitude towards brand presence on Facebook. Marketing ZFP, 35(1), 32-39.
Hollebeek, L.D., Glynn, M.S., & Brodie, R.J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149-165.
Kaplan, A.M. & Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business Horizons, 54(3), 253-263.
Kaplan, A.M. & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.
Keegan, B.J. & Rowley, J. (2017). Evaluation and decision making in social media marketing. Management Decision, 55(1), 15-31.
Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.
Kumar, V. & Mirchandani, R. (2013). Increasing the ROI of social media marketing. IEEE Engineering Management Review, 41(3), 17-23.
Kumar, V., Bhaskaran, V., Mirchandani, R., & Shah, M. (2013). Practice prize winner—creating a measurable social media marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey. Marketing Science, 32(2), 194-212.
Lamberton, C. & Stephen, A.T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, 80(6), 146-172.
Lanham, K. (2016). The land mines of social media marketing. Available at: https://www.questia.com/magazine/1G1-460761998/the-land-mines-of-social-media-marketing-here-s-what.
Laroche, M., Habibi, M.R., & Richard, M.O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33(1), 76-82.
Lee, P.Y. & Lau, K.W. (2019). From an “idea generator” to a “solution facilitator” A study of the changing roles of advertising professionals in the social media marketing era. Career Development International, 24(1), 2-17.
Liang, T.P., Ho, Y.T., Li, Y.W., & Turban, E. (2011). What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16(2), 69-90.
Levy, M. (2013). Stairways to heaven: implementing social media in organizations. Journal of Knowledge Management, 17(5), 741-754.
Lim, J.S., Al-Aali, A., & Heinrichs, J.H. (2015). Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type. Marketing Letters, 26(2), 225-235.
Liu, Q., Shao, Z., & Fan, W. (2018). The impact of users’ sense of belonging on social media habit formation: Empirical evidence from social networking and microblogging websites in China. International Journal of Information Management, 43, 209-223.
Macpherson, A. & Holt, R. (2007). Knowledge, learning and small firm growth: A systematic review of the evidence. Research Policy, 36(2), 172-192.
Mangold, W.G. & Faulds, D.J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.
Mathur, M. (2019). Where is the security blanket? Developing social media marketing capability as a shield from perceived cybersecurity risk. Journal of Promotion Management, 25(2), 200-224.
Melchiorre, M.M. & Johnson, S.A. (2017). Finding new ways to reach older students: Creating a social media marketing plan for professional and continuing higher education programs. The Journal of Continuing Higher Education, 65(2), 73-81.
Melethadathil, N., Nair, B., Diwakar, S., & Pazhanivelu, S. (2017). Assessing short-term social media marketing outreach of a healthcare organization using machine learning. In: International Conference on Advances in Computing, Communications and Informatics (ICACCI), pp. 387-392.
Michaelidou, N., Siamagka, N.T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40(7), 1153-1159.
Micu, A., Micu, A.E., Geru, M., & Lixandroiu, R.C. (2017). Analyzing user sentiment in social media: Implications for online marketing strategy. Psychology & Marketing, 34(12), 1094-1100.
Ngai, E.W., Tao, S.S., & Moon, K.K. (2015). Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), 33-44.
Nieto, M.J. & Santamaría, L. (2007). The importance of diverse collaborative networks for the novelty of product innovation. Technovation, 27(6-7), 367-377.
Nisar, T.M., Prabhakar, G., & Patil, P.P. (2018). Sports clubs’ use of social media to increase spectator interest. International Journal of Information Management, 43, 188-195.
Oberoi, P., Patel, C., & Haon, C. (2017). Technology sourcing for website personalization and social media marketing: A study of e-retailing industry. Journal of Business Research, 80, 10-23.
Olbrich, R. & Holsing, C. (2011). Modeling consumer purchasing behavior in social shopping communities with click stream data. International Journal of Electronic Commerce, 16(2), 15-40.
Pacauskas, D., Rajala, R., Westerlund, M., & Mäntymäki, M. (2018). Harnessing user innovation for social media marketing: Case study of a crowd sourced hamburger. International Journal of Information Management, 43, 319-327.
Paradiso, C. (2016). 10 wake up calls on social media marketing for your agency. Available at: https://www.insurance-advocate.com/2016/10/17/10-wake-up-calls-on-social-media-marketing-for-your-agency/.
Parsons, A.L. & Lepkowska-White, E. (2018). Social media marketing management: A conceptual framework. Journal of Internet Commerce, 17(2), 81-95.
Peters, K., Chen, Y., Kaplan, A.M., Ognibeni, B., & Pauwels, K. (2013). Social media metrics—A framework and guidelines for managing social media. Journal of Interactive Marketing, 27(4), 281-298.
Petticrew, M. & Roberts, H. (2008). Systematic reviews in the social sciences: A practical guide. John Wiley & Sons.
Podsakoff, P.M., MacKenzie, S.B., Bachrach, D.G., & Podsakoff, N.P. (2005). The influence of management journals in the 1980s and 1990s. Strategic Management Journal, 26(5), 473-488.
Pridmore, J. & Hämäläinen, L.E. (2017). Market segmentation in (In) action: Marketing and' yet to be installed' role of big and social media data. Historical Social Research/Historische Sozial Forschung, pp.103-122.
Razmerita, L., Kirchner, K., & Nielsen, P. (2016). What factors influence knowledge sharing in organizations? A social dilemma perspective of social media communication. Journal of Knowledge Management, 20(6), 1225-1246.
Rishika, R., Kumar, A., Janakiraman, R., & Bezawada, R. (2013). The effect of customers' social media participation on customer visit frequency and profitability: an empirical investigation. Information Systems Research, 24(1), 108-127.
Risius, M. & Beck, R. (2015). Effectiveness of corporate social media activities in increasing relational outcomes. Information & Management, 52(7), 824-839.
Safko, L. (2010). The social media bible: tactics, tools, and strategies for business success. John Wiley & Sons.
Santoro, G., Vrontis, D., Thrassou, A., & Dezi, L. (2018). The internet of things: Building a knowledge management system for open innovation and knowledge management capacity. Technological Forecasting and Social Change, 136, 347-354.
Sashi, C.M. (2012). Customer engagement, buyer-seller relationships, and social media. Management Decision, 50(2), 253-272.
Schiuma, G., Vuori, V., & Okkonen, J. (2012). Knowledge sharing motivational factors of using an intra organizational social media platform. Journal of Knowledge Management.
Semotiuk, A.J., Semotiuk, N.L., & Ezcurra, E. (2015). The eruption of technology in traditional medicine: How social media guides the sale of natural plant products in the Sonoran Desert region. Economic Botany, 69(4), 360-369.
Shareef, M.A., Mukerji, B., Dwivedi, Y.K., Rana, N.P., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58-69.
Shen, B. & Bissell, K. (2013). Social media, social me: A content analysis of beauty companies’ use of Facebook in marketing and branding. Journal of Promotion Management, 19(5), 629-651.
Shin, S.R., Han, J., Marhold, K., & Kang, J. (2017). Reconfiguring the firm’s core technological portfolio through open innovation: focusing on technological M&A. Journal of Knowledge Management, 21(3), 571-591.
Sierra, J.J., Hyman, M.R., & Heiser, R.S. (2012). Ethnic identity in advertising: A review and meta-analysis. Journal of Promotion Management, 18(4), 489-513.
Spackman, J.S. & Larsen, R. (2017). Evaluating the impact of social media marketing on online course registration. The Journal of Continuing Higher Education, 65(3), 151-165.
Stephen, A.T. & Galak, J. (2012). The effects of traditional and social earned media on sales: A study of a microlending marketplace. Journal of Marketing Research, 49(5), 624-639.
Stone, M.D. & Woodcock, N.D. (2014). Interactive, direct and digital marketing: A future that depends on better use of business intelligence. Journal of Research in Interactive Marketing, 8(1), 4-17.
Tafesse, W. & Wien, A. (2018). Implementing social media marketing strategically: An empirical assessment. Journal of Marketing Management, 34(9-10), 732-749.
Thompson, M. (2013). The definitive do's and don'ts of social media marketing. Econtent, 36(7).
Thorpe, R., Holt, R., Macpherson, A., & Pittaway, L. (2005). Using knowledge within small and medium-sized firms: A systematic review of the evidence. International Journal of Management Reviews, 7(4), 257-281.
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207-222.
Venciūtė, D. (2018). Social media marketing–from tool to capability. Management of Organizations: Systematic Research, 79(1), 131-145.
vonMohrenfels, H.W. & Klapper, D. (2014). Sharing in social Networks: How signalling increases product appeal. Marketing: ZFP–Journal of Research and Management, 36(1), 22-36.
Waite, B. & Wheeler, D. (2014). The “liked” department: Using Facebook Analytics for strategic communication. PS: Political Science & Politics, 47(3), 667-673.
Wang, F., Zheng, P., Freeman, B., & Chapman, S. (2015). Chinese tobacco companies’ social media marketing strategies. Tobacco Control, 24(4), 408-409.
Wang, Z. & Kim, H.G. (2017). Can social media marketing improve customer relationship capabilities and firm performance? Dynamic capability perspective. Journal of Interactive Marketing, 39, 15-26.
Weinberg, B.D. & Pehlivan, E. (2011). Social spending: Managing the social media mix. Business Horizons, 54(3), 275-282.
Xiong, L., Alsadoon, A., Maag, A., Prasad, P.W.C., Hoe, L.S., & Elchouemi, A. (2018). Rise of social media marketing: A perspective on higher education. In: 13th International Conference on Computer Science & Education (ICCSE), pp. 1-6.
Yadav, M. & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307.
Yadav, M. & Rahman, Z. (2018). The influence of social media marketing activities on customer loyalty: a study of e-commerce industry. Benchmarking: An International Journal, 25(9), 3882-3905.
Yadav, M.S. & Pavlou, P.A. (2014). Marketing in computer-mediated environments: Research synthesis and new directions. Journal of Marketing, 78(1), 20-40.
Yao, B., Shanoyan, A., Peterson, H.H., Boyer, C., & Baker, L., (2019). The use of new-media marketing in the green industry: Analysis of social media use and impact on sales. Agribusiness, 35(2), 281-297.
Zhu, Y.Q. & Chen, H.G. (2015). Social media and human need satisfaction: Implications for social media marketing. Business Horizons, 58(3), 335-345.
Copyright (c) 2020 International Journal of Engineering and Management Research
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.