Create Shared Value - A Win-Win Business Model

  • K. Srinivasan Research Scholar, Department of MBA, Madurai Kamaraj University, Madurai, INDIA
  • Dr. S. Rajarajeswari Assistant Professor & Head, Department of MBA, Sri Meenakshi Govt Arts College for Women(A), Madurai, INDIA
Keywords: Creating Shared Value, Business Models, Tata Motor, Bendigo and Adelaide Bank, Britannia’s Tiger Biscuits, CSR vs CSV


Creating shared value is a framework created for enhancing economic value for the organization while simultaneously meeting the needs of the society and its challenges. This paper aims in providing structural framework of shared values and also key measures taken by various organization. This articles emphasis on adoption of shared values and its impact on enhancing the environmental performance, Stakeholder’s health, nutrition, affordability in meeting the basic requirements of stake holders and also measures in improving societal wellbeing.


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How to Cite
K. Srinivasan, & Dr. S. Rajarajeswari. (2021). Create Shared Value - A Win-Win Business Model. International Journal of Engineering and Management Research, 11(3), 15-21.