A Study on Customer Preference towards Financial Services of Public and Private Sector Banks - A Comparative Study
The banking sector plays a significant role in the development of the economy, as it mobilizes deposits and provides credit to various sectors across business including individuals. The purpose of this study is to understand the customer preference of selecting banking services among public and private sector banks. This study is based on primary data obtained from customers of Public and Private sectors banks in Mandya district. The study reveals that Public sector banks have a greater number of branches and private sector banks have good and innovative products and customer friendly environment at branches. Both the sector banks have similarity in various services provided to the customers but as per the study public sector banks have attracted more customers than private sector banks in the study area, since their main focus is inclusive development of the society.
Dr. G.Bright Jowerts. (2020 Feb). A comparative study on customers’ preference on public and private sector banks in tirunelveli district. Studies in Indian Place Names, 40(18).
Ravi C.S & Kundan Basavaraj. (2013). Customers preference and satisfaction towards banking services with special reference to Shivamogga district in karnataka. TRANS Asian Journal of Marketing & Management Research, 2(1), 28-38.
Vaishnavi Khandelwal, Vaishnavi Sharma, Bhamini Nimbarak, Nandani Singh, & Rupali Singhal. (2020). The study of customer preference in online and offline system of banking.
Dr. G.Veeramani, Dr. R.Kuttimani, & Er. G.V.Hariharan. (2020). A study on customers’ preference and satisfaction towards e-banking services with special reference to Thanjavur district.
Dr. A.Arunachala Rajan & R.Mohana. (2020). Customer’s preferences towards online banking in Thoothukudi city. Studies in Indian Place Names, 40(71).
Copyright (c) 2021 International Journal of Engineering and Management Research
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.