A Study on Customer Preference towards Financial Services of Public and Private Sector Banks - A Comparative Study

  • Dr. Srinivas K.T. Associate Professor & Chairman, Department of Studies in Commerce, Davangere University, Davangere, INDIA
Keywords: Public Sector Banks, Private Sector Banks, Customer Preference

Abstract

The banking sector plays a significant role in the development of the economy, as it mobilizes deposits and provides credit to various sectors across business including individuals. The purpose of this study is to understand the customer preference of selecting banking services among public and private sector banks. This study is based on primary data obtained from customers of Public and Private sectors banks in Mandya district. The study reveals that Public sector banks have a greater number of branches and private sector banks have good and innovative products and customer friendly environment at branches. Both the sector banks have similarity in various services provided to the customers but as per the study public sector banks have attracted more customers than private sector banks in the study area, since their main focus is inclusive development of the society.

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References

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Published
2021-06-30
How to Cite
Dr. Srinivas K.T. (2021). A Study on Customer Preference towards Financial Services of Public and Private Sector Banks - A Comparative Study. International Journal of Engineering and Management Research, 11(3), 273-276. https://doi.org/10.31033/ijemr.11.3.43
Section
Articles