A Sudden Screen Learning Student Acceptance Model (SSL)

  • Hayati Yusof Lecturer, Department of Commerce and Accountancy, Faculty of Business and Finance, Universiti Tunku Abdul Rahman, MALAYSIA
  • Mai Farhana Mior Badrul Munir Lecturer, Department of Commerce and Accountancy, Faculty of Business and Finance, Universiti Tunku Abdul Rahman, MALAYSIA
  • Zulnurhaini Zolkaply Lecturer, Department of Commerce and Accountancy, Faculty of Business and Finance, Universiti Tunku Abdul Rahman, MALAYSIA
  • Muhammad Ashraf Anuar Lecturer, Department of Banking and Risk Management, Faculty of Business and Finance, Universiti Tunku Abdul Rahman, MALAYSIA
Keywords: Online Learning, E-Learning Acceptance Model, Trusting Beliefs, Student Acceptance, Student Learning Style


COVID-19 pandemic has forced schools and academic institutions all over the world to shift to remote online learning overnight. This is the longest disruption to the traditional face-to-face (physical) classroom learning ever. As the shift was unexpected, many stakeholders including teachers, administrators, parents and the students themselves have to embrace the Sudden Screen Learning (SSL) with or without sufficient resources, strategy and plans. As a result of social distancing in order to curb the spread of the pandemic, some students struggled to catch up with online learning challenges as family incomes deteriorated. This research intended to investigate the factors that push private university students to accept and adopt the sudden, remote online learning by applying the UTAUT constructs namely Performance Expectancy (PE), Effort Expectancy (EE), Subjective Norms (SN) and Facilitating Conditions (FC), taking into account the students’ Learning Styles as well as the moderating effect of Trusting Beliefs. The expected outcomes of the research will provide useful insights to the school administrators and regulators in understanding students’ SSL actual usage behaviour, thus, devising effective e-curriculums that will adhere to the same or even better quality of education as an assurance to the future of the younger generations.


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How to Cite
Hayati Yusof, Mai Farhana Mior Badrul Munir, Zulnurhaini Zolkaply, & Muhammad Ashraf Anuar. (2021). A Sudden Screen Learning Student Acceptance Model (SSL). International Journal of Engineering and Management Research, 11(5), 4-13. https://doi.org/10.31033/ijemr.11.5.2