International Journal of Engineering and Management Research https://www.ijemr.net/ojs/index.php/ojs <p style="text-align: justify;">International Journal of Engineering and Management Research (IJEMR) is a "PRINT &amp; ONLINE" double-blind&nbsp;<a href="http://www.ijemr.net/ojs/index.php/ojs/peerreview">peer-reviewed&nbsp;</a>"Bi-monthly" refereed journal focusing on theories, methods and applications in all the fields of Engineering and Management subjects.</p> <p style="text-align: justify;">IJEMR is an international academic journal which gains a foothold in INDIA, Srilanka, Bangladesh, Nigeria, China, Indonesia and opens to the world. We focused to publish papers/articles on all Management, Computer Science &amp; Engineering, Mathematical Science &amp; Engineering, Agriculture Engineering, Information Technology, Mechanical Engineering, Electronics Engineering, Electrical Engineering, Computer Applications, Civil Engineering and other related topics.</p> Vandana Publications en-US International Journal of Engineering and Management Research 2394-6962 The Paradigm Shift in the Indian Education System during COVID19: Impact, Opportunities and Trends https://www.ijemr.net/ojs/index.php/ojs/article/view/526 <p>The COVID-19 pandemic is a huge challenge to education systems. Education is the main priority direction and main development indicator in all civilized countries of the world. The COVID-19 global pandemic has upended all the education system across the world. In this time of crisis, a well-rounded and effective educational practice is what is needed for the capacity-building of young minds. It will develop skills that will drive their employability, productivity, health, and well-being in the decades to come, and ensure the overall progress of India. This research paper tries to investigate on the various impact of Covid-19 in education system especially on rural India. We also try to throw light on the different existing and new initiatives by government during the pandemic. The novel coronavirus has transformed the centuries-old, chalk–talk teaching model to one driven by technology. The last 50 years have seen huge growth worldwide in the provision of education at all levels. COVID-19 is the greatest challenge that these expanded national education systems have ever faced. Many governments have ordered institutions to cease face-to-face instruction for most of their students, requiring them to switch, almost overnight, to online teaching and virtual education. We see a drastic rise in the use of various teaching and conferencing technologies which has been explained in this paper, also various advantages and disadvantages to the students in the use of these technologies have been covered in this research paper by identifying opportunities and trends. Finally research has been concluded by providing avenues to future research and a meaningful conclusion.</p> Sidhi Menon U Manu Vasudevan Unni Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 1 10 10.31033/ijemr.10.4.1 A Review of Information Security from Consumer’s Perspective Especially in Online Transactions https://www.ijemr.net/ojs/index.php/ojs/article/view/527 <p>In the current internet technology, most of the transactions to banking system are effective through online transaction. Predominantly all these e-transactions are done through e-commerce web sites with the help of credit/debit cards, net banking and lot of other payable apps. So, every online transaction is prone to vulnerable attacks by the fraudulent websites and intruders in the network. As there are many security measures incorporated against security vulnerabilities, network thieves are smart enough to retrieve the passwords and break other security mechanisms. At present situation of digital world, we need to design a secured online transaction system for banking using multilevel encryption of blowfish and AES algorithms incorporated with dual OTP technique. The performance of the proposed methodology is analyzed with respect to number of bytes encrypted per unit time and we conclude that the multilevel encryption provides better security system with faster encryption standards than the ones that are currently in use.</p> Mohammad Salman Husain Dr. Mohammad Haroon Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 11 14 10.31033/ijemr.10.4.2 Stock Market Analysis of 10 Different Countries in the Period of Disease COVID-19 https://www.ijemr.net/ojs/index.php/ojs/article/view/528 <p>Our effort is to analyze the effect of the rampant over the economies of 10 affected nations by studying their stock market values during the COVID-19 episode. We have endowed the nations with their respective stock markets stated in brackets - Brazil(Ibovespa), Canada (S&amp;P/TSX Composite), France (AEX), Germany (DAX 30), India (NIFTY 50), Italy (FTSE MIB), Russia (IMOEX), Spain (IBEX 35), U.K. (FTSE 100), U.S.A. (DOW JONES INDUSTRIAL AVERAGE). We have gathered the indices of stock per country from 2 March to 23rd June, collected from official website of respective stocks. In order to collect data, we had to inculcate the fundamental lessons of Statistics. R-software aided us to plot the curves of stock values providing an ease to master our project. We also formulated a Python 3.7 language program code to solidify analysis on various aspects of economy of the countries and comparison between these aspects.</p> Dr. Leena Sharma Aditya V. Yadav Shravani P. Ahirrao Varun S. Manik Aman S. Ramani Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 15 19 10.31033/ijemr.10.4.3 The Portrayal of Women in Advertising https://www.ijemr.net/ojs/index.php/ojs/article/view/529 <p>The portrayal of women in media advertisements, over the decades, has been about unrealistic body images, sexual objectification, physical beauty, and family roles. These advertisements affect the self-esteem and confidence of the female viewers and results in dissatisfaction and pressure to conform to certain body norms. It also affects the way women are perceived and sets men’s expectations of a woman’s appearance. A study was conducted on 313 respondents to understand the effects of such advertisements. It was observed that advertisements showing unrealistic body images of women pressurized them to conform to body norms. It was also observed that these advertisements affect the way women are accepted in the society. Men’s perception of women and their expectations of women’s appearance are also affected in the process. Majority of the respondents agreed that they would like to see more reality-based images in today’s advertisements.</p> Pallavi Soni Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 20 29 10.31033/ijemr.10.4.4 Masters vs Job: Factors which Help Students to Decide between the Two https://www.ijemr.net/ojs/index.php/ojs/article/view/530 <p>The main idea of the study is to find out the factors that affect the key decision which results in choosing of one option between pursuing a master’s degree after college or going for placement after graduation. Researcher has collected data from 120 college going students and graduates. The data was accumulated using Google forms, it was analysed using Google’s analytical instruments. It was found out that students do not follow any trend to pursue their next goal but they decide upon factors which are directly or indirectly related to their personal lives and circumstances. Although most common answer recorded during the survey was that how some students do not want a break amidst their studies and on other hand some of them want to learn and gain practical experience.</p> Ramandeep Singh Mansi Chaudhary Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 30 34 10.31033/ijemr.10.4.5 Design Studios: Approach to Achieve Smart Learning Environment (SLE) https://www.ijemr.net/ojs/index.php/ojs/article/view/531 <p>Smart Learning Environment (SLE) is the hourly need to satisfy the urge generated by the new knowledge society. This includes a focus on learning methods to yield a required blend of learning environment that supports experience of effective and engaged learning. The essence of ‘SLE’ is to create a condition that can enhance the learners’ personalized and adaptive learning experience. For the Architecture and Design students, Studio- a physical space that allows students to accomplish their design learning in an innovative and creative manner, plays an integral role in their learning. The main objective of the paper is to redefine the concept of ‘Smart Learning Environment’ in the context of Design education and suggest a model for the ‘Smart Design Studio’ based on the perception of learners. The methodology includes surveys and group discussion at the University of Bahrain (UoB), to receive opinions on smart teaching-learning spaces and methods. A short experimental study was done to measure the impact on the design learning as a result of modifications done in the Design Studio. The experiment was centered on the theory of ‘Identity Development’ and ‘Personalization of spaces’. Finally, the paper concludes a new vision on SLE as a learner-centered-environment that allows multiple ways of learning to support all-round development of the learners. As a recommendation, authors suggest a model for the Design Studio to achieve effective, engaged and efficient learning. The key elements of the model are the disseminator and recipient of knowledge, learning methods, modes, tools and resources.</p> Dr. Anamika Jiwane Arch. Fariel Khan Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 35 42 10.31033/ijemr.10.4.6 Relationship between Technical Skills Acquired and Skills Required on Electrical Equipment Servicing among Electrical Engineering Technicians in Manufacturing Industries in Kenya https://www.ijemr.net/ojs/index.php/ojs/article/view/533 <p>The research sought to investigate relationship between technical skills acquired and required on electrical equipment servicing amongelectrical engineering technicians in manufacturing industries in Kenya. Quantitative research techniques were adopted in this study. The study was conducted in Nandi and Uasin-Gishu counties in Kenya, which have 7 TVETA registered and licensed public Technical Training Institutions offering Diploma, Craft Certificate and Artisan electrical engineering courses. The target population was 96 electrical engineering trainers, 15 employees from manufacturing industries and 65 electrical engineering technician trainers. A sample size comprised of 50 electrical engineering trainers, 7 employees from manufacturing industries and 29 electrical engineering technician trainers. Questionnaire were used to collect data. The instrument was pre-tested to ensure its validity by determining the internal consistency of the research instruments. Data were analyzed using descriptive and inferential analysis. There was a positive significant relationship (r=0.408, p= 0.004 2-tailed) between the electrical engineering technician acquired training at TVET institutions and the skills required for electrical equipment servicing at manufacturing industries in Kenya. The Kenyan government through the ministry of education should ensure adequate training is carried out to achieve training relevant for the needs of the industry. KICD in collaboration with CDACC and SSACs should develop a curriculum that addresses the competence requirements and occupational standard needs of the manufacturing industries.</p> Keter Amos Kiprono Prof. Okemwa Peter Dr. Kanyeki F. G Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 43 50 10.31033/ijemr.10.4.7 Feasibility Study of Construction Additional Production Lines on Jelly Drink Plant at PT XYZ https://www.ijemr.net/ojs/index.php/ojs/article/view/534 <p>Demand forecasting is the first step for production planning and control to fulfil market demand. In line with economic growth in Indonesia, number of jelly drink's sale PT XYZ also increasing especially in 2011-2013 period. Unfortunately, PT XYZ has an issue to fulfil its demand in eastern area, and increasing production is one of solution to solve it. This research aims to analyze market demand of jelly drink in eastern area for the next five years, select the optimal location in which plant production capacity need to be increased and feasibility study of construction additional production lines. Winter's additive time series method is used to analyze market demand and Comparative Performance Index (CPI) method is used to select the location for jelly drink's plant. Net Present Value (NPV), Internal Rate of Return (IRR), and Pay Back Period (PBP) are the parameter for financial aspect on this research. Demand forecasting shows increasing in market demand on 2014-2018 period with 16% MAPE value. The optimum location to increase its production lines is Sidoarjo Plant, East Java. Two production lines can be added with increasing 24.3 million cartoon per year of production. Production aspect, human resources and financial parameter shows that this project is economically justified to execute.</p> Sarah Fauzia S. Puspita Rizal Syarief Dudi S. Hendrawan Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 51 55 10.31033/ijemr.10.4.8 Tuning of Ball and Beam System using Cascade Control https://www.ijemr.net/ojs/index.php/ojs/article/view/536 <p>This project presents a new strategy to approach cascade control tuning by using image processing and machine learning to generate required control parameters to be set into the controller. For test bed purpose a ball balance upon a horizontal beam is used which is actuated with a stepper motor, angle of the balance to be scanned by a camera and analyzed using python alongside an ultrasonic sensor to measure real time distance to the ball, set point to be set by user and control action generated upon generating required information from hardware frame.</p> Somnath Garai N.H.Balasubramanyam Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 56 59 10.31033/ijemr.10.4.9 Concept of Branding in General: An Analysis of Customers’ Perspective https://www.ijemr.net/ojs/index.php/ojs/article/view/537 <p>When the word brand comes to mind, we, as a customer, can only think about those names which have created an impact in our mind. We do not keep those brand names in our mind which are not impactful. At the same time, it is a major concern for the brands to captivate the place in customers’ minds so that while making a purchase, customers can choose without having second thoughts. The concept of branding is very important in today’s globalized market, as there are lots of competitors in every field. It is the duty and responsibility of the top management of a company to maintain its brand image. But often they fail to do so due to lack of copy testing and customer behavior analysis. Furthermore, it is also important to know about customers’ perception on the concept ‘branding.’ This paper deals particularly with the perception of customers on the concept of branding.&nbsp; Researchers quantitatively analyzed the data collected from a survey to make conclusions which will help the managers to have an insight before making marketing strategies.</p> Shahriar Al Imran Sayak Sarkar Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 60 67 10.31033/ijemr.10.4.10 Comparative Study of Impact of Zinc Oxide and Copper (II) Oxide Nanoparticles on Viscosity of Water Based Drilling Fluid https://www.ijemr.net/ojs/index.php/ojs/article/view/542 <p>Drilling fluids play very important roles in the oil and gas industry hence the need to get method of improving their rheological properties cannot be over emphasized. In this study how drilling fluid rheological property can be improved using zinc oxide and copper (II) oxide nanoparticles were investigated. To achieve these objectives, water based drilling fluids (WBDF) were prepared using the standard laboratory barrel (350 ml) method from bentonite, xanthan gum and water. The Zinc oxide and Copper (II) nanoparticles were introduced into the formulation in different proportions. Brookfield rotational viscometer was used to determine the rheological properties of the samples while Fourier Transformation Infra-red (FTIR) spectroscopy was used to determine the structural analysis of the interaction between the nanoparticles and the Xanthan gum. The results showed that Zinc oxide and CuO nanoparticle improved the rheological properties of the water based drilling fluid. The zinc oxide at equal proportion with xanthan gum at 60 rpm shear rate increased the viscosity from 834.7 to 1597.3 mPa.s while the copper (II) oxide nanoparticles at equal proportion with xanthan gum at 60 rpm shear rate increased from 834.7 to 1452.3 mPa.s at low temperature of 31.5<sup>o</sup>C. The FTIR analysis of the nanoparticles and xanthan gum revealed that the interactions of the bonds between the nanoparticles and xanthan gum contributed to the improvement in the rheological properties of the drilling fluids. It is concluded that introduction of ZnO nanoparticles and CuO nanoparticles improved the rheological performance of water based drilling fluids with xanthan gum. The ZnO nanoparticles, however, exhibited better improvement than the CuO.</p> Akinyemi O. P. Alausa O. I. Kadiri O. M. Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 68 74 10.31033/ijemr.10.4.11 The Development of the American Family Farms and the Enlightenment to China -- Based on data from the Four the U.S. Agricultural Censuses from 1997 to 2012 https://www.ijemr.net/ojs/index.php/ojs/article/view/543 <p>Based on the data of four agricultural census of the United States from 1997 to 2012 and relevant data, this paper has summarized the development and the status quo of the American farms. According to the reality of china’s agricultural development, some suggestions are put forward. First, giving priority to cultivate and develop large-scale business entities. Second, perfecting agricultural socialized service system actively, and fostering subsequent forces agricultural field.</p> <p>On September 26, 2018, the CPC Central Committee and the State Council issued the Strategic Plan for Rural Revitalization (2018-2022), which set out the relevant development requirements of “establishing a modern agricultural operation system, strengthening new types of agricultural operation entities, and facilitating the organic connection between the production of small farmers and the development of modern agriculture”. As a new type of main business entity in China, family farm has been developing rapidly. By the end of 2012, China had 877,000 family farms with 176 million mu of cultivated land managed, accounting for 13.4 % of the country’s contracted arable land. On the whole, however, family farms are still in the initial stage of exploration and development, and many aspects still need to be further improved. This paper summarizes the development of American family farms by using the data of the US agricultural Census from 1997 to 2012, the annual statistics of the US agriculture in 2017 and other relevant data, and analyzes the enlightenment of the US experience to China based on the actual situation of China, so as to provide references for the development of Chinese family farms.</p> Ye Deng Zilan Song Yuetao Yao Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 75 79 10.31033/ijemr.10.4.12 A Study on Significant Changes Incorporated in the ITR-1 (SAHAJ) for the Assessment Year 2020-21 under the Income Tax Act, 1961 https://www.ijemr.net/ojs/index.php/ojs/article/view/544 <p>In this paper, an attempt has been made to study the changes that has been incorporated in the recently notified ITR-1 (SAHAJ) for the A.Y. 2020-21 under the Income Tax Act, 1961. A detailed analysis of the amendments that has been made in the income tax laws with respect to filing of the ITR-1 for A.Y. 2020-21 and a comparative analysis between ITR-1 of A.Y. 2019-20 and 2020-21 has revealed that certain noteworthy changes have been incorporated in the ITR-1 for A.Y. 2020-21.Significant changes have been incorporated in the PART A - GENERAL INFORMATION segment and PART C – DEDUCTIONS AND TAXABLE TOTAL INCOME segment besides insertion of a new schedule “Schedule DI – Details of Investment”. The current study has revealed that the CBDT has expanded the scope of disclosure requirements in the ITR-1 which is expected to provide more transparency and reduced litigation with respect to ITRs filed.</p> Sanjib Ghimire Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 80 87 10.31033/ijemr.10.4.13 Decomposing of Urban Poor / Non-Poor Differential in Childhood Malnutrition and Mortality in India, 2015-16 https://www.ijemr.net/ojs/index.php/ojs/article/view/546 <p><strong><em>Background</em></strong></p> <p><strong>The high level of childhood malnutrition due to mortality in India is a major hurdle impeding the achievement of the Sustainable Development Goals–3 (SDG–3). The present study aims to quantify the contribution of factors that explain the poor/non-poor gap in malnutrition and mortality status of children 0-5 years in urban India using data from 2015-16 of fourth round National Family Health Survey (NFHS-4).</strong></p> <p><strong><em>Methods </em></strong></p> <p><strong>For understand the gap in child health between the urban poor and non-poor, and across the selected covariate were used the descriptive statistics. Furthermore Blinder–Oaxaca decomposition and non-liner Fairlie decomposition technique both were used to explain the factors contributing to the average gap in under nutrition between poor and non-poor children in urban India.</strong></p> <p><strong><em>Result</em></strong></p> <p><strong>The result suggested that explained the gap urban poor/non-poor in nutritional indicator stunting and underweight were 40 and 46 percentage and childhood infant and under-five mortality were 40 and 48 percentage respectively. The maternal factor mainly for lower education contributed much more changed in child health status those are living in urban poverty.</strong></p> <p><strong><em>Conclusion</em></strong></p> <p><strong>The overall finding indicate that children living poor household higher level malnutrition and mortality due to poor health status and poor education of mother, lower health care service and less exposed to mass media. This finding help to policy maker reducing the gap of child undernutrition between urban poor and the non-poor and low coverage of health services among the urban poor.</strong></p> Ujjwal Das Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 88 97 10.31033/ijemr.10.4.14 The ‘4V’ Approach in Strategic Human Resources Management Post- COVID -19 https://www.ijemr.net/ojs/index.php/ojs/article/view/548 <p>The ‘4V’ approach is administered throughout the operational level in an organisation. Expression of empathy among all levels of the hierarchy of the taskforce is the foundation of this ‘4V’approach and need of the hour. The proposed ‘4V’ approach is a continual process; it requires continuous support and initiative of top management for transforming organisational work environment.</p> <p>It is peak time for top management's leadership to instigate and develop a candour relationship between its people and the organisation's vision. The approach addresses and dilutes the psychological distress of the workforce arising from the deadly COVID -19 pandemic.</p> <p>In this research, the '4V' approach is a strategic-compliances deliberation, that is developed based on 'Managerial Good Practices' within the operational system of the organisation. The study also confirms upon offering a pious work environment to every individual in the organisation. Comprehending the detailed analysis of each 'V' of the '4V'approach, it is definite that the '4V'approach is psychologically administered.</p> <p>The uncertainty of COVID-19 is raising without any specific deadline, in this scenario its judicious to accept the new normalness and get our systems ready in parlance with COVID-19 management at the workplace.</p> <p>The need of the hour is to enhance flexibility and adaptability to accept the conscious changes in life along with re-imaging and innovative ideas to restructure the business setbacks s due to the COVID -19 pandemic. Making the employee feel safe, at ease, imperative to the organisation, ought to be the prime concern of this strategic HR approach and ensuring combating-traits among people against the pandemic situation.</p> Supratim Chowdhury Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 98 105 10.31033/ijemr.10.4.15 Artificial Intelligence Based Study on Analyzing of Habits and with History of Diseases of Patients for Prediction of Recurrence of Disease Due to COVID-19 https://www.ijemr.net/ojs/index.php/ojs/article/view/552 <p>A patient will visit physicians when he/she feels ill. This illness is not for COVID-19 but it is a general tendency of human being to visit doctor probably it cannot be controlled by general drug. When a patient comes to a doctor, the doctor examines him/her after knowing his/her problem. The physician always asks him/her about some questions related to him/her daily life. For example, if a young male patient comes to a doctor with a symptom of fever and cough, the first question doctor asked him that he has a habit of smoking. Then doctor asks him whether this type of symptom appeared often to him previously or not. If the answers of both questions are yes, then the first one is habit and the second one is that he may suffering from some serious disease or a disease due to the weather. The aim of this paper is to consider habit of the patient as well as he/she has been affected by a critical disease. This information is used to build a model that will predict whether there is any possibility of his/her being affected by COVID-19.</p> <p>This research work contributes to tackle the pandemic situation occurred due to Corona Virus Infectious Disease, 2019 (Covid-19). Outbreak of this disease happens based on numerous factors such as past health records and habits of patients. Health records include diabetes tendency, cardiovascular disease existence, pregnancy, asthma, hypertension, pneumonia; chronic renal disease may contribute to this disease occurrence. Past lifestyles such as tobacco, alcohol consumption may be analyzed.</p> <p>A deep learning based framework is investigated to verify the relationship between past health records, habits of patients and covid-19 occurrence. A stacked Gated Recurrent Unit (GRU) based model is proposed in this paper that identifies whether a patient can be infected by this disease or not. The proposed predictive system is compared against existing benchmark Machine Learning classifiers such as Support Vector Machine (SVM) and Decision Tree (DT).</p> Shawni Dutta Samir Kumar Bandyopadhyay Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 106 113 10.31033/ijemr.10.4.16 A Survey on Big Data Analytics: Challenges https://www.ijemr.net/ojs/index.php/ojs/article/view/553 <p>A gigantic archive of terabytes of information is created every day from current data frameworks and computerized advances, for example, Internet of Things and distributed computing. Examination of these gigantic information requires a ton of endeavors at various levels to extricate information for dynamic. Hence, huge information examination is an ebb and flow region of innovative work. The essential goal of this paper is to investigate the likely effect of huge information challenges, and different instruments related with it. Accordingly, this article gives a stage to investigate enormous information at various stages. Moreover, it opens another skyline for analysts to build up the arrangement, in light of the difficulties and open exploration issues.</p> Sundeep Kumar Awasthi Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 114 117 10.31033/ijemr.10.4.17 Relationship Marketing Practices and Customer Loyalty: A Review with Reference to Banking Industry https://www.ijemr.net/ojs/index.php/ojs/article/view/555 <p>Relationship marketing is seen as an effective weapon to retain the existing customers in order to reap the benefits of customer loyalty. With increase in competition, making customers loyal to firm is a challenging task particularly in banking sector where the products and services are homogenous and switching intentions among customers remain high. Researchers and practitioners are keen to understand the progression of research on the impact of relationship marketing practices on customer loyalty and financial performance. In view of the growing importance of relationship marketing and customer loyalty, present study attempts to review relationship marketing practices and customer loyalty and their linkages in the context of banking sector and to offer suggestions, on the basis of review of literature, to make bank customer relationships more effective and efficient.</p> Tawseef Ahmad Ganaie Prof. Mushtaq Ahmad Bhat Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 118 125 10.31033/ijemr.10.4.18 Analysis of Stress, Anxiety and Depression of Children during COVID-19 https://www.ijemr.net/ojs/index.php/ojs/article/view/559 <p>Coronavirus is believed to have originated from a wet market in Wuhan, China, and has spread all over the world, resulting in a large number of hospitalizations and deaths.Social scientists are just beginning to understand its consequences on human behavior. One policy that public health officials put in place to help stop the spread of the virus were stay-at-home/shelter-in-place lockdown-style orders.Schools, Colleges and Universities across the country have now been shut down till now due to Covid-19. Some Governments in India impose lockdown to reduce the crises created by this unknown virus.It is now difficult to make final assessments by school, school leaving examinations and entrance tests for undergraduate and post-graduate courses. This disruption implies for students across the socio-economic spectrum, both in terms of learning outcomes, food and economic security. Here the aim is to discuss the implications of lockdown-induced in schools in both urban and rural areas in India.</p> <p>The whole world implemented a nationwide lockdown to curb the transmission of the virus.&nbsp; A survey was over Five hundred families to complete a questionnaire with questions around symptoms of depression, anxiety, stress, and family affluence. The humans who do not have enough supplies to sustain the lockdown were most affected Families with affluence were found to be negatively correlatedwith stress, anxiety, and depression. Stress, anxiety, and depression more than others are seen in students and healthcare professionals. The main aim of the paper is to find out how symptoms of depression, anxiety and stress on parents due to COVID-19.</p> Shawni Dutta Prof. Samir Kumar Bandyopadhyay Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 126 130 10.31033/ijemr.10.4.19 Reverse Migration Due to Long Lockdown in India- Is it Sustainable? https://www.ijemr.net/ojs/index.php/ojs/article/view/561 <p>The ill fate of the migrants and their struggle to return home has been the highlights of media for many days now. The migrants do not want to come back to the cities in the future due to the traumatic experience faced. They are now eager to return to their land and sustain on the bare minimum that can be earned over there.&nbsp; As per the NSSO and Census data, there has been a significant migration to the urban cities from the rural areas; majority of these are of intrastate rural-urban migration nature. But the Census data does not consider the short- term circular migrants who account for a large percentage of the total migrant workforce. As per a survey conducted by NSSO in 2007-08, there had been 12.58 million short term migrant workers residing in rural India. They primarily shift to urban areas due to lack of return from agriculture and lack of opportunities in the rural areas. It has been observed that majority of the short term migrants possess low education level and belong to the low income strata with very meager ownership of assets. These migrants are primarily involved in hazardous low paying jobs in the urban cities without any social security. The ill treatment by the employers and lack of access to the facilities in their city of work is forcing them to return to their villages. In this study we have tried to analyse whether enough jobs can be created to absorb the reverse migrants.</p> Dr. Sayantani Roy Choudhury Ms. Suranjana Joarder Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 139 144 10.31033/ijemr.10.4.21 The Role of the Internet of Things in Health Care: A Systematic and Comprehensive Study https://www.ijemr.net/ojs/index.php/ojs/article/view/568 <p>The Internet of Things (IoT) is becoming an emerging trend and has significant potential to replace other technologies, where researchers consider it as the future of the internet. It has given tremendous support and become the building blocks in the development of important cyber-physical systems and it is being severed in a variety of application domains, including healthcare. A methodological evolution of the Internet of Things, enabled it to extend to the physical world beyond the electronic world by connecting miscellaneous devices through the internet, thus making everything is connected. In recent years it has gained higher attention for its potential to alleviate the strain on the healthcare sector caused by the rising and aging population along with the increase in chronic diseases and global pandemics. This paper surveys about various usages of IoT healthcare technologies and reviews the state of the art services and applications, recent trends in IoT based healthcare solutions, and various challenges posed including security and privacy issues, which researchers, service providers and end users need to pay higher attention. Further, this paper discusses how innovative IoT enabled technologies like cloud computing, fog computing, blockchain, and big data can be used to leverage modern healthcare facilities and mitigate the burden on healthcare resources.</p> Navod Neranjan Thilakarathne Mohan Krishna Kagita Dr. Thippa Reddy Gadekallu Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 145 159 10.31033/ijemr.10.4.22 Proposal: An Efficient Security and Privacy Scheme based on Elliptic Curve Cryptography (ECC) for Vehicular Ad hoc Network (VANET) https://www.ijemr.net/ojs/index.php/ojs/article/view/570 <p>Vehicles in a vehicular ad-hoc network (VANET) broadcast information about the driving environment in the road. Due to the open-access environment, this means that the VANET is susceptible to security and privacy issues. However, none of the related works satisfies all security and privacy requirements. Besides, their proposed has huge overhead in terms of computation and communication. To address the above issues, we will propose the security and privacy scheme based on Elliptic Curve Cryptography (ECC) and one secure hash function. Hence the reliability of each message being signed and checked has been improved. The main aim of this work is to satisfy all aspect requirements of security and privacy and reduce the computational complexity of the system.</p> Israa M. Al-dulaimi Ayman Khalil Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 160 163 10.31033/ijemr.10.4.23 The Effect of Supply Chain Management on the Competitiveness of the Telecommunications Industry in Zimbabwe https://www.ijemr.net/ojs/index.php/ojs/article/view/571 <p>The purpose of this study was to analyse the impact of supply chain management (SCM) on the competitiveness of the telecommunications industry in Zimbabwe. Key objectives of the study were to figure out the extent to which SCM contributes to organisational competitive advantage in the telecommunications industry in Zimbabwe, to determine the level of bargaining power when making local and off shore purchases, the extent of risk exposure due to global transactions and finally, to ascertain the strategies used on supplier ratings.&nbsp; Interviews and questionnaires were used as the main instruments for data collection. Questionnaires were distributed to 50 respondents with 36 responding, representing a 72 percent response rate. Data were analysed using SPSS and the resulted presented in graphs and tables.&nbsp; Interviews were carried out using a structured interview guide for uniformity of questions being asked. Three interviews were carried out with procurement managers from all the organisations represented namely, Econet, TelOne and NetOne. The results showed that SCM is a strong contributor to organisational competitiveness. If organisations in the telecommunications sector prudently apply SCM policies, strategies and practices, the performance in terms of profitability realised and competitive advantage will increase. Recommendations are that quality of products; better supplier management and competitive pricing may be realised if firms can adopt SCM principles and practices.</p> Garikai Mlambo Dr. Vusumuzi Sibanda Shakerod Munuhwa Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 164 177 10.31033/ijemr.10.4.24 Role of Diversity-Focused HR Practices in Mitigating Deviant Workplace Behavior: A Review https://www.ijemr.net/ojs/index.php/ojs/article/view/572 <p>Organizations in today's scenario are faced with a large number of HRM challenges resulting from workforce diversity. Workforce diversity has become one of the most pertinent management issues in organizations from all sectors and changing workforce has required organizations to change how they think about HRM. It is quite evident that all organizations are impacted by diversity either directly or indirectly, which has made it significant for organizations to manage diversity for which HRM plays a very significant role. Thus, due to the diverse nature of workforce, it has become significant for organizations to make their HR practices diversity-oriented so that deviant workplace behaviors are reduced to minimal. It is believed that employees will not indulge in deviant workplace behaviors when they perceive their organizations to be adopting adequate and diversity-oriented HRM methods and practices. Given this contention, the purpose of this paper is to examine the role that diversity-focused HR practices play in mitigating the deviant workplace behaviors in organizations. An extensive literature review on the said constructs was conducted where both variables were studied independently and the relationship that both variables exhibit together was also studied. A systematic review of the literature was carried out with the keywords like diversity management, diversity-focused HR practices and deviant workplace behavior from several electronic databases like Google scholar, emerald insight, Springer, Taylor, and Francis.</p> Dr. Syed Parvaiz Ahmad Shah Uzma Rashid Sofi Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 178 184 10.31033/ijemr.10.4.25 Emotional Intelligence and Innovative Work Behaviour: A Review https://www.ijemr.net/ojs/index.php/ojs/article/view/573 <p>With the headway of globalization, the achievement and endurance of an organisation are pawned to innovation and adaptability. Innovation plays a crucial role in gaining a competitive advantage within the organization. For any organization to be innovative, employees' innovative work behavior assumes an indispensable role. Capturing innovative ideas from employees at different levels, building an active and collaborative workforce within organisation, recognizing employees’ effort, and communicating effectively with all stakeholders are the vital building blocks of innovation. Building the culture of innovation that drives productive and sustainable innovation practices can spark from within the workforce helping organizations to remain competitive and stay ahead in the long haul. Research indicates that innovation and creativity are attained through emotional intelligence. Given this contention, the purpose of this paper is to examine the role emotional intelligence plays in bringing innovative work behavior within the employees. An extensive literature review on the said constructs was conducted where both variables were studied independently and the linkages that both variables exhibit together were also studied from different database sources like Emerald insight, Science Direct, Taylor and Francis, Springer, Google Scholar, etc. and also, the models of emotional intelligence were put forth.</p> Nida Feroz Andrabi Prof. Riyaz Ahmad Rainayee Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 185 192 10.31033/ijemr.10.4.26 Study on Income Effect of Nutrient Intake Structure of Migrant Workers: The Case of China https://www.ijemr.net/ojs/index.php/ojs/article/view/574 <p>This paper empirically analyzes the income effect of the nutrient intake structure of migrant workers based on the 2014 survey data on the employment and food demand of urban migrant workers in China. The results showed that after controlling for factors such as labor intensity, height and weight, the monthly average income significantly increased the calorie intake of migrant workers, and the income elasticity was 0.052. From the perspective of nutrient intake structure, the average monthly income had no significant effect on the carbohydrate intake of migrant workers, but significantly increased the fat and protein intake of migrant workers, and the income elasticity was 0.222 and 0.075, respectively. Nutrition has not linear relationship between demand and income. The effect of average income on caloric intake of migrant workers in low income group, middle income group and high income group decreases with the increase of income group, until it has no significant effect on high income group, and heat demand income elasticity of low-income as well as middle-income group of migrant workers was 0.182 and 0.092, respectively.</p> Zhi-peng HE Kang YU Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 193 199 10.31033/ijemr.10.4.27 Multidimensional Budgeting Concepts and Budget Control Modeling For Production Systems Performance Efficiency https://www.ijemr.net/ojs/index.php/ojs/article/view/577 <p>The growing complexity of the society and high level of competition in the business world has imperatively made business organizations to do serious planning, accounting, implementation, and control of budget in order to survive the present day volatile business climate very efficiently.&nbsp;There is always the saying that “one who fails to plan, plans to fail”. Therefore, this study of budgeting and budget accounting serves as a tool for planning, execution, measuring efficiency and performance in manufacturing industries. It focuses on budget preparation, implementation and control on operations and activities in production engineering organizations. The objective of this study was to x-ray the relevance of budgeting as a tool for planning and controlling in manufacturing industry and also to ascertain the concepts associated with the efficient analytical processes of budgeting plans to the performance of&nbsp;business organizations. It is necessary that management of every organization should prepare budget and adhere strictly to the provisions of the budget with a regular and periodic review of the budget in order to detect variations. This work will serve as a template to managers, entrepreneurs, creditors, and employees on how to effectively allocate and manage scarce resources judiciously through budgetary planning, accounting, implementation and&nbsp;control to the measurements of performance and efficiency of operations.</p> Dr. Nwosu Moses. C. Dr. Aguh Patrick. S. Ezeanyim, Okechukwu C. Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 200 224 10.31033/ijemr.10.4.28 Matrix Function for Solving Optimal Game Pass Strategy Summary https://www.ijemr.net/ojs/index.php/ojs/article/view/580 <p>The breakthrough is to quantify the amount of water, food and money carried by people in the desert and to construct a discrete function with the number of days as a time variable, optimal Planning and design for the outflow of desert-walking resources and the introduction of resources and funds from the starting point, villages and mining areas, these resources and funds are fitted by the Adjacency Matrix and the coherent knowledge of probability to describe their dynamic changes with time (days). According to the restriction of the rules of the game, we try to find the optimal solution by computer software (Matlab) in order to reduce the computation of human brain.</p> Qinling Zhao Xiangdan Wen Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 225 232 10.31033/ijemr.10.4.29 The New-Normal of Talent & Knowledge Management – A Framework towards Virtual Learning – Post- COVID-19 https://www.ijemr.net/ojs/index.php/ojs/article/view/582 <p>Indian economy since the pre and post-independence period has witnessed a drastic transformation from an agrarian economy to a knowledge-based economy thus creating a knowledge-based workforce and organisations. With the change of time, the learning became more complex and necessity thus creating havoc and high-pace change in the character of the job in an organisation even creating a situation where artificial intelligence is replacing human intelligence.</p> <p>Today’s employees are more competitive in terms of skills, pay-packages, and also work challenges. Amidst of all these changes, the present uncertainty and crisis hovering the entire world i.e .the Corona Virus pandemic which has forced almost all organizations to accept virtual learning and virtual knowledge sharing as a competitive edge and adapting virtual-cost-effective learning and communication system. It is prime time when the management of the organisation has to initiate a holistic approach towards virtual learning and knowledge sharing with a clear objective of up-skilling its workforce to new normals during and post-pandemic. The new normal norms will bring in new challenges of a new set of skills and competencies and operational processes to revive the broken economy and business setbacks.</p> <p>This paper further concentrates and focuses on applying and improving virtual knowledge management practices in organisation. It also focuses on effective talent up-gradation and management systems which most important in the present scenario to have a ‘Fact-Based Communication' And 'Virtual Connectivity'.</p> <p>Here, Descriptive Research is adopted for the study. Literature review of articles and research papers is analytically conducted to develop a significant process for crucial talent management systems that will aid in the up-skilling workforce through virtual mode to combat and resurgence the Post- COVID-19.</p> Vidya S. Patil Supratim Chowdhury, CMT. Copyright (c) 2020 International Journal of Engineering and Management Research https://creativecommons.org/licenses/by-nc-nd/4.0 2020-08-31 2020-08-31 10 4 233 239 10.31033/ijemr.10.4.30